Clarify priorities
Connect health and fitness with what you want to do, experience and sustain in work and the rest of life.
Executive Fitness Coaching
Make health and fitness work for the life you lead.
Coaching for executives, founders, partners and business owners, supported by personal training expertise.
Why it matters
More capability.
More freedom to do what matters.
Strength, fitness and confidence shape what you can reliably do: enjoy time with family, travel energetically, stay active and meet the demands of work.
Experience and determination can keep life moving while your own health and fitness become less reliable. Peak Capability helps you give them a workable place in your life, through busy periods and changing circumstances.
The approach
Coaching leads the relationship.
We start with the life you want to lead and what physical capability would help make it possible. Coaching explores the gap between intention and action: competing priorities, work patterns, confidence, stress and expectations.
Together, we identify a useful next step, put it into practice and learn from what happens. My personal training expertise helps turn those decisions into appropriate physical action.
Make change practical
Explore competing demands, expectations, confidence and routines. Choose commitments you can put into practice.
Support physical action
Draw on personal training expertise for appropriate assessment, exercise planning and review, in support of your coaching priorities.
Develop judgement
Learn from what happens, adapt your approach and build the confidence to make good decisions independently.
Nutrition, sleep and stress may also be discussed where relevant. If clinical assessment or treatment is needed, I will recommend an appropriately qualified professional.
An introduction to Peak Capability
Explore Executive Fitness Coaching
How can health and fitness become a sustainable part of a demanding life?
This introduction explains the thinking behind Peak Capability, who it is for and how we work together. It includes examples of coaching in practice and outlines the Private Executive Fitness Review and six-month Partnership.
Download the introduction (PDF)If it raises questions about your own situation, email me at pete@petebernard.co.uk. We can explore whether this approach might be useful for you.
Who it is for
When your own fitness keeps giving way.
You may be effective in your working life, yet your health and fitness are repeatedly displaced by responsibility, travel or family demands. You may already know what to do, or need help choosing a starting point.
The shared need is thoughtful coaching that connects intention with practical action, supported by a commitment of time and resources.
- 01Health and fitness keep slipping down your priority list.
- 02You want strength, fitness and confidence without another consuming project.
- 03You want help with decisions, habits and consistency as well as exercise.
- 04You are willing to reflect, experiment and act between conversations.
- 05You value discretion and a coach who understands demanding working lives.
If you are looking only for supervised workouts or an exercise programme, a dedicated personal training service may be a better fit.
Working together
A clear beginning.
A purposeful partnership.
We begin with a review, then decide together what support makes sense.
01 / A standalone first engagement
The Private Executive Fitness Review
Clarify what meaningful progress would look like, what is already working and what repeatedly gets in the way.
- Structured pre-work and an indicative 90-minute coaching conversation.
- Relevant baseline information and assessment where appropriate.
- A concise written recommendation and an indicative 30-minute findings conversation.
You leave with a clear priority and a proportionate next step. That may be the Partnership, independent action, another professional’s guidance, or a decision to defer. Continuing is never assumed.
02 / Normally six months
The Peak Capability Partnership
A sustained coaching relationship focused on an agreed health and fitness outcome, with priorities for the first 90 days and an included midpoint review.
- Indicatively, a 60-minute coaching conversation every fortnight and a brief weekly check-in.
- A concise action plan, agreed exercise planning and programme review.
- Written reviews at 90 days and completion, building your ability to decide and adapt independently.
We develop an approach for ordinary weeks, compressed weeks, travel and returning after a break. At six months, we decide whether to conclude or agree further work. There is no automatic renewal.
Designed around your circumstances
Coaching takes place by video or telephone. Session frequency, check-ins, response times and any assessment arrangements are agreed in writing. The formats above are indicative and confirmed before commitment.
From decisions to action
PT expertise that supports the coaching.
Exercise planning and review
Where useful, I draw on my personal training expertise to assess your starting point, develop an exercise programme and review its effectiveness. The Partnership fee covers the exercise planning and programme review agreed for your goals.
Practical instruction when useful
Targeted sessions can help you learn exercises, build confidence and use your programme independently. We agree their scope, delivery and any additional fee in advance. Sessions may be live online or in person, subject to suitability, location and availability.
Regular supervised personal training is separately scoped and priced.
Examples in practice
What the work can look like.
These indicative scenarios illustrate how coaching connects understanding with action.
Maintaining continuity during travel
Exercise works at home, but every work trip breaks the routine.
Coaching reveals an expectation that a normal week’s routine should work while travelling. We agree a shorter routine suited to the time and equipment available. The client tries it, notices what helps and what gets in the way, and we refine an approach they can use independently.
Changing what counts as progress
Demanding gym routines begin with enthusiasm, then lose momentum.
Coaching uncovers an expectation of rapid results and a belief that exercise should feel exhausting. We reconnect the work with the strength and energy the client wants for everyday life. A manageable programme puts that decision into practice; our reviews consider physical progress alongside expectations and choices.
Rebuilding confidence after a break
A return to exercise keeps being postponed because previous fitness feels out of reach.
Coaching clarifies what the client wants to be able to do now and what would make starting manageable. We agree a gradual return, with appropriate assessment, a simple exercise plan and practical instruction where useful. Experience, confidence and physical progress inform the next step.
Your coach
Pete Bernard
More than 25 years in executive, career, business and life coaching, alongside accredited personal training expertise.
My earlier career included commercial leadership and P&L responsibility, followed by running executive search, and assessment and development businesses. I understand the realities of demanding calendars, responsibility, and competing priorities.
I have worked with senior leaders, board members and teams from organisations including Airbus, AXA, Royal & Sun Alliance, Swiftcover and Mattel, as well as many owners of thriving SMEs.
Diploma Practitioner in Personal Training · MBA, Cranfield School of Management · DipM Postgraduate Diploma in Marketing · GradCIPD Postgraduate Diploma in HR · British Psychological Society Levels A and B (ability and personality testing) · BSc (Hons), Physical Electronics
More about Pete on LinkedInThe first step
Start with a confidential conversation.
We explore your priorities and whether Peak Capability is likely to be a good fit. If we agree to proceed, the Private Executive Fitness Review provides the basis for deciding what happens next.
Investment
The Review has its own fixed fee. The Partnership has an agreed fee for the six-month engagement, including coaching, agreed exercise planning and review, and support between sessions.
Current fees are provided privately and confirmed in writing before work begins. The payment schedule is agreed separately from the 90-day review.